Passion Will Burn You Out. Purpose Will Keep You Alive.
Passion Is a Stripper. Purpose Is a Compass.
The start up world loves the “follow your passion” lie. It sounds inspiring. It feels good. But it’s the quickest way to founder burnout.
Passion is a sugar rush. Purpose is long-haul fuel.
The Myth of Passion
Passion looks great on Instagram. But in the trenches, it fails:
It’s emotional. One bad month and your “passion project” feels pointless.
It’s volatile. Passion burns hot, then fades when the dopamine dies.
It’s shallow. Liking something doesn’t mean you can build around it.
That’s why founders flame out. They confuse passion with purpose.
Why Passion Fails
Chasing passion alone makes you fragile. Because when cash runs dry, when customers ghost, when stress wrecks your sleep, passion doesn’t hold.
This is why so many start ups collapse. Founders mistake hype for stamina.
Stories of Burnout
Every founder you admire has burned out on passion at least once. Some quit forever. Some crawl back. The difference? The ones who return found something deeper.
Purpose.
Why Purpose Sustains
Purpose is boring. It’s not sexy. It doesn’t trend.
But it’s the thing that keeps you moving when everything else tells you to stop.
Purpose is tied to service, not ego.
Purpose doesn’t vanish with one failure.
Purpose survives the bad days.
Passion burns out. Purpose keeps you alive.
Finding Yours
Ask what pisses you off. Anger is a compass.
Ask what survives silence. What would you do if no one ever applauded?
Ask who it helps. Purpose isn’t about you. It’s about service.
Your Move
Forget passion porn. Anchor to purpose. Because when the hype dies, it’s the only thing that keeps you building.
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